Each country will have its own enter-to-win mechanism whether it's earning miles through product purchases, collecting stamps or finding a golden ticket. With this on-ground marketing activity, Corona aims to establish itself as a brand that is made of 100% natural products such as water, barley, maize or rice and hops.Ĭitizens of Argentina, Brazil, Canada, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Paraguay, Peru and South Africa have an opportunity to win an all-expenses-paid trip to Corona Island in 2022. The assessment is currently underway and Corona Island is likely to be Blue Verified Island by spring of next year.
#Corona beer slogan verification
According to its news release, the verification and assessment measures will include: single-use plastic elimination and implementation of responsible waste management infrastructure. Situated in the middle of the Caribbean, Corona Island is now waiting to become "Blue Verified" by Oceanic Global as part of the international NGO's rigorous Blue Standard program. The concept also combines Corona's key advertising messages: relaxation at the beach and sustainability. On November 30, Corona announced that it will soon be unveiling a private branded island experience. So, as experiential marketing makes a comeback, Corona beer is giving a unique opportunity to its consumers to disconnect from the everyday hustle and reconnect with the natural world. Corona’s first original brew is of German origin, as German immigrants made up the majority of brewers at the time.
There is a lot of pent-up travel demand but people are still anxious about vacationing with large crowds. Corona was first established in 1925, just 7 years after the end of The Great War, at the Cervecería Modelo (Grupo Modelo) company in Mexico City, Mexico, to celebrate their 10th anniversary (Craft Beer & Brewing 2022). Alas, not many of us have been able to experience this after the year 2020’s pandemic and the ensuing lockdown brought a screeching halt to our normal activities and travel plans.Īfter the outbreak of coronavirus, a vast majority of people across the world have spent their time indoors and are yearning for experiences that can break their daily monotony and help them feel a sense of normalcy again.
Imagine this: You are in the middle of a Caribbean beach, surrounded by not more than 50 people who are fully vaccinated, you are sipping on chilled beer straight from a can as you watch gentle waves lapping the shores, warm tropical breezes soothe your body and you can also smell the salty sea. Slated to open in late Spring 2022 in the heart of the Caribbean Sea by Mexico-based brand Corona, the Island will be centered around sustainability and is vying to be Blue Verified soon.There’s now a Corona Island that aims to provide consumers with a safe space to reconnect with the natural world.
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